The Ultimate Guide to Creating Content for Candidates

Candidates are coming to your website, your careers page, and your social media profiles with one main goal in mind: to learn as much as they can about your company and what it's like to work there. And most of the time, candidates walk away feeling uninspired and unable to tell your company apart from the other place that uses the same generic descriptors and stock photos. Just like how your candidates want to stand out to you, you should also market to them, and that's why we were created this guide.  

You have the opportunity to market your company to your potential candidates through thoughtful content that's as unique as your company itself, so why are you still using stock photos? Implement a strategy that incorporates stories from the most unique aspect of your company...your employees.  

Answering all of your questions on how to best create content for candidates:

Why use employee stories to attract candidates?

• Why use stories
• How to create recruitment marketing content from employee stories

What are some tactics to get great stories from your employees?

• When your marketing team can't help right now
• Two frameworks for interviewing storytellers to capture great stories 

What is the best video length to engage candidates?

• Our videographer shares his insights on the best ways to tell a story

How do you create personalized content that speaks to specific candidate bases?

• Use purpose and creative storytelling to meet hiring needs
• Creating an effective intern recruiting strategy

How do you uncover what's unique about your company?

• Finding your brand and company story

How can you involve hiring managers in content creation?

• A client case study that addresses this problem 

What are some interesting ways companies have showcased their culture?

• Check out some of these great company culture videos

How do you communicate company core values?

• Find your focus...and focus on stories as much as you can. 

How do you use purpose to develop employer branding content?

• Try the storytelling approach

How do you highlight employee benefits? 

How do we showcase our diversity?

• How Dell put the spotlight on women in technology
• Hiring diverse...while still finding the right fit

How do you create a realistic job preview?

• Applying retention strategies to your recruitment marketing
• The Menzies Aviation case study 

Now what? Applying these strategies can be the hardest part, but most of the content is right in front of you...in the form of your employees! More often than not, a creative approach is needed to draw out the best stories or find the most appropriate story to answer each and every question your candidates may have. And doesn't that make for a better candidate and hiring experience for everyone? Ready to create story-based content for your recruitment marketing and employer branding strategy? Reach out and see how we can help you!